Casino Lobby

RESEARCH, UI/UX DESIGN, DESIGN SYSTEM

Casino Lobby – Comprehensive Design System & UI Development

Led the complete design transformation of a modern casino gaming platform, creating an immersive social gaming experience that seamlessly blends entertainment, community features, and promotional content.

What I Delivered

Design System Development

• Established a comprehensive design system from the ground up, ensuring consistency across 100+ unique pages
• Developed modular UI components with dark theme aesthetics and vibrant accent colors
• Created scalable patterns for cards, navigation, promotional banners, and interactive elements
• Designed flexible layouts optimized for mobile viewing with responsive grid systems

Key Features & Pages Designed

Home & Discovery

• Dynamic home feed featuring personalized game recommendations
• “Games For You” and “Next-Gen” categorized sections with engaging card layouts
• Featured content carousel highlighting top games and promotions

Promotions & Tournaments

• Interactive tournament cards with real-time countdowns and prize information
• Multi-state promotion views (Active, Upcoming, Ended)
• Detailed tournament pages showing leaderboards, participants, and game selection
• Prize pool visualization and “Prize Splash” animated components
• X WINS multiplier promotions with detailed prize tier breakdowns

Social & Community Features

• Studio profile pages showcasing game developers and their content
• Following/followers system for studios and creators
• Clips feed with video thumbnails, view counts, and engagement metrics
• Social interactions, including likes, shares, and comments

User Experience

• Personal profile management with favorites and game history
• Onboarding flows explaining profile visibility and features
• Comprehensive game library with categorization (Slots, Table Games, Innovation Games)
• Free games promotional system with time-limited offers

Design Process

• Conducted extensive user research and competitive analysis
• Created dozens of prototypes and experimental interfaces
• Iterated through multiple design concepts based on user testing
• Developed high-fidelity mockups with attention to visual hierarchy and gamification elements

Visual Design Highlights

• Rich dark UI with geometric background patterns creating depth
• Strategic use of bright accent colors (cyan, orange, green) for CTAs and highlights
• Consistent iconography and badge system
• Engaging game artwork presentation with hover states and metadata
• Bottom navigation with clear visual indicators

Impact

The comprehensive design system enabled rapid development of new features while maintaining brand consistency across the entire platform, supporting a scalable product that serves thousands of concurrent users across tournaments, social features, and gaming experiences.